Kritika Malhotra@100 watts Design Studio

An amazing bundle of creativity.I really do not know where to start and end.Its always amazing to get connected to artists .Kritika Malhotra,the NID graduate,the owner of the graphic design agency 100 watts design studio.

I actually sorts of bumped in to her in Fb.Chanced upon her albums,by coming through fb and found her  work and her  companys work interesting and the recent work in calcutta is  amazing.The Roll CalRoll event in Calcutta was designed by Kritika.

For RollCalRoll, she conceptualised the 'calcutta diaries' a kind of a visual travelogue as a means to entice the audience to the event. Kriti, who is her junior from NID, had been doing some great illustrations so Kritika commisioned her for the diaries. She then planned a curated trip around Calcutta to get the feel of the city in the diaries. With Kritis illustrations(tell you in the next post about Kriti) she designed the graffiti layout, stamps, tablecloths and other collaterals that you see in the album. Hope that helps in understanding the project!

This is what she had to say about the event"A truly legendary event. A roller coaster ride planning & working on it over a year. For those of you who saw the 'Let Calcutta Suprise You' video, it was for this event. Yes, I think, we did take everyone by surprise :) So gratifying!"

She also has a beautiful Villa in goa. The villa has been her labour of love - and she has decorated it over time collecting furniture and artifacts from around the country..

 Text,Ideas:LAkshmi Arvind

Images Courtesy:Kanika Malhotra

Nostalgia@home with Artnlight and Varnam

There's something delightful about these artists. An unknown amount of happiness or joy when I think about them and their art. Their art for me is sheer Nostalgia and a little sentimental in a way. Their art indulges me in Nostalgia everytime I see them. Its indeed a joy to have them at home. At home with Artnlight and Varnam.

There's very little that I can talk about both of them. Their art takes me  a trip down memory lane. 

Vineeta Nair is the talented blogger of the famous blog "Artnlight". I have been a follower of her blog for a long time. I have seen her experimenting with her decoupaged almirah to her newest line of decoupaged trays, each one so unique in its design. Each product has been enticingly beautiful, that it was hard to select mine. But her newest section of Trays just blew my mind. The colours and the blend which I felt made me want one. The colours are amazing and they remind me of my ammas Kancheepuram sarees, their fragrance, the mogras, the carnatic music and the dance recitals at home. This tray is dipped in nostalgia for me. Its a sweet melange of my home and my favourite state Rajasthan and every trip I keep making into this beautiful state.

all about the nostalgia in a sentimental way

the nostalgic dance recitals

the fragrance

Varnam by Karthik ,amazingly crafted products by the Channapatana women folk. Varnam creates utility ware with a contemporary touch and some serious design intervention.They play with lights. It was like whenever I see their products,its a yearning to buy all,but that doesn't happen either.You have to have your choices always.After along time discussion with Karthik over mails,as my interest fluttered and fluctuated and Karthik remained patiently hearing all..Finally I decided over the vilakku,I am so happy to have them at home..Karthik.

I am Indeed Waiting for more Varnam!

a very special corner at home

All Images and Ideas :Lakshmi Arvind

A Summery Toast

Clothes and homewares for modern living

Toast is a fast growing and creative company, designing and retailing a contemporary range of women’s and men’s clothing and interiors products to create a rich lifestyle mix.

Established in West Wales in 1997 by Jessica and Jamie Seaton, Toast has grown and developed over its 14 year history, establishing a highly successful catalogue and ecommerce customer base as well as nine shops positioned in key locations across the UK.

Each season's collection is designed and developed in-house by the dedicated Toast design team in Swansea, and manufactured by trusted suppliers around the world. As a result, the Toast brand and its products are synonymous with high quality standards and thoughtful design.

Both the Toast imagery and designs are original, evocative and inspiring. In turn the brand has been rewarded with a loyal and passionate customer base that eagerly anticipates the launch of each new season and has earned an excellent reputation within the industry.

Enjoy these summery image collection from Toast over the years..

All images are copyrighted to Toast UK.